Marketing does make a paramount contribution to the modern economy across the globe. Yet, not all walks of life demand the strategy that helps entrepreneurs tempt consumers who are the haves and have-nots. In particular, tutoring industry has created the mainstream of how to educate knowledge-eager learners. The worse students are, the more lucrative profit the industry produces, the more investment businessmen/women do in marketing.

There is no denying that the ultimate objective of each business is to chase profit as much as possible. However, education, which should observe ethical code, must shoulder responsibility for passing all sorts of know-how including literacy, numeracy and computer-literacy to the next generations.

I kindly suggest that all tutors should own conscience-stricken mindset.

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